Let Crowdsourcing Do Your Marketing Research And Development
Six Pixels of Separation — What if you took everything you had and made it publicly available on the Internet? What if you opened up your most secret of secrets and encouraged your customers, friends, family members, peers and, yes, even your competitors to play with, tinker and devise that better mousetrap? It sounds a... More »
Discussing 2 Tweeting 2 Bookmarking Share | Submitted 16 hours ago
You Need to Get Out More
Conversation Agent — It happens in every company, eventually the internal dynamics become more important than what happens with the customer, what he wants to talk about, what he's thinking about. Often, in fact, we prefer the detached rooms of research to a human contact. Asking while you're eyeball to eyeball, knee... More »
Discussing 5 Tweeting 3 Bookmarking Share | Submitted 21 hours ago
Thinking About Branding
Chris Brogan — Tell me what you think of this idea: “branding is a behavioral expectation.” I’m presenting with Jody Gnant today at the Arizona Entrepreneurship Conference about “branding and social media.” Honestly, after reading Branding Only Works on Cattle, I’ve been... More »
Discussing 14 Tweeting 2 Bookmarking Share | Submitted 1 days 14 hours ago
Short Code Provisioning: A Need For Change
Digital Marketing Blog — Last week our CEO, Jared Reitzin, wrote a guest column for Mobile Marketing Watch about the current state of short code provisioning. For those of you familiar with the process, you know it is relatively “antiquated,” as Jared says, and pretty inefficient. There are a number of ways... More »
Discussing 0 Tweeting 0 Bookmarking Share | Submitted 1 days 14 hours ago
How David Murray found a new job via Twitter
Web Ink Now — On Monday I posted on something I’ve been thinking about for a long time: The New Rules of Marketing & PR also apply to the job search. In my post Downsized? Fired? Here are the new rules of finding a job I talked about how those looking for a new opportunity need to think not just like the... More »
Discussing 23 Tweeting 11 Bookmarking Share | Submitted 1 days 18 hours ago
Direct Response on Social Media
Conversation Agent — "The most important word in the vocabulary of (direct response) advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace." Lee Odden at Top Rank Blog has written a very thoughtful post on direct marketing and social media... More »
Discussing 3 Tweeting 7 Bookmarking Share | Submitted 1 days 21 hours ago
The Many Names of Viral Marketing
Dan Zarrella — And he asked him, What is thy name? And he answered, saying, My name is Legion: for we are many. Mark 5:9 I use the term social & viral marketing to refer to what I do: contagious, organic marketing. But there are a myriad of other words and phrases people use to describe it. Buzz Marketing... More »
Discussing 2 Tweeting 12 Bookmarking Share | Submitted 2 days 14 hours ago