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Permalink ROI for Social Media Marketing: It's Complicated

PR Squared At a recent Social Media Breakfast in Boston, Harvard Business School associate professor Andy McAfee had this to say about the age-old Return On Investment (ROI) question: “There is not enough ROI for figuring out ROI.  It is an intellectually bankrupt exercise.” Got that? ... More »

  Discussing      37 Bookmarking    |   Submitted 3 days 12 hours ago

Permalink Down and Town, Crossed

Brand New This identity is not necessarily new actually, back in 2007, the Boston Redevelopment Authority — how cool is their logo? — unveiled the plans to roll out a new brand to identify Boston's Downtown Crossing neighborhood as a vibrant location where more than 230,000 people work, live... More »

  Discussing      5 Bookmarking    |   Submitted 3 days 16 hours ago

Permalink How Do You Measure the ROI of Social Media? You Don't.

HubSpot Inbound Internet Marketing Blog Earlier this week HubSpot sponsored the 10th Boston Social Media Breakfast. About 100 people showed up to for a lively discussion with Andrew McAfee of Harvard Business School, Matt Culter of Visible Measures and HubSpot CEO, Brian Halligan.A full video recording of the event is posted... More »

  Discussing      11 Bookmarking    |   Submitted 6 days 18 hours ago

Permalink TECH cocktail Chicago 9: Big 2008 Finale Event

Somewhat Frank Last Thursday night I co-hosted our last TECH cocktail of 2008. This wrapped up a 2008 TECH cocktail season that included 8 mixer events spread across Chicago, DC, Boston, Boulder and Champaign and one full day conference. We were pleased at the consistent growth of TECH cocktail and TECH... More »

  Discussing      0 Bookmarking    |   Submitted 11 days 1 hours ago

Permalink Josh Bernoff Answers the Proust Questionnaire

HubSpot Inbound Internet Marketing Blog Josh Bernoff is vice president and principal analyst at Forester Research. His landmark book on social media, Groundswell, has a special place on our bookshelves. We're also big fans of his blog, bernoff.com.   Device You Would Never Give Up?I could give any of them up. I try to love people,... More »

  Discussing      0 Bookmarking    |   Submitted 13 days 20 hours ago

Permalink 8 Great Tips From An Email Marketing Maven

HubSpot Inbound Internet Marketing Blog Scott Kirsner from The Boston Globe posted a video interview on his blog today with Gail Goodman, CEO of Constant Contact.  We’re really big fans of Gail here at HubSpot.  She is, as we say in Boston, “wicked smart” and an exceptional entrepreneur (ConstantContact went public... More »

  Discussing      5 Bookmarking    |   Submitted 17 days 13 hours ago