Google Outsourcing Their Search Algo.....To You!
Submitted 45 days 21 hours ago
Not really. But kinda. Google have announced the release of SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. Don't like a result? You can vote it down. Likewise, you can vote links up if you think they deserve a higher rank. These... More »
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PR Helps Raise Venture Capital
Submitted 46 days 2 hours ago
Wanna talk (yet again) about the ROI of Social Media & PR? Let’s ask the startup companies who rely on the VC community’s support. Did PR help them net funding? A survey sponsored by BIGfrontier Communications Group asked 300 U.S. startups that had received funding within the past 3... More »
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The Moral Authority of a Search Engine
Submitted 46 days 13 hours ago
John Andrews highlights the fallacy of "make good content" If we follow this “make good content” path eventually the search engines will fail to deliver meaningful search results, either because of the excessive noise or because they enjoy such a monopoly they find market exploitation... More »
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Should Newspaper Companies Get Out Of The Newspaper Business?
Submitted 45 days 21 hours ago
Forget the bailout. I have a great new business model for Detroit automakers. Sell Toyotas and Hondas. Detroit already has the dealer networks. There's great demand for Japanese cars. In fact, Detroit could retool all of their manufacturing plants to make Toyotas and Hondas. That proposal is... More »
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The Ramen Noodle Attraction Factor for Easily-Digestable Content
Submitted 46 days 8 hours ago
Most of us don’t realize the attraction power of two-minute Ramen noodles. So let me explain… You’re hungry. You boil some water while you desperately tear open the packet. The water bubbles away madly as you reach to cut the tastemaker within the two-minute noodle packet. Two... More »
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Let Crowdsourcing Do Your Marketing Research And Development
Submitted 46 days 13 hours ago
What if you took everything you had and made it publicly available on the Internet? What if you opened up your most secret of secrets and encouraged your customers, friends, family members, peers and, yes, even your competitors to play with, tinker and devise that better mousetrap? It sounds a... More »
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Ted Mininni: What Does Loss of Customer Trust Actually Cost Companies?
Submitted 46 days 12 hours ago
We all know that in challenging economic times, consumers are less brand loyal than ever. They’ll drop their favorite brands and seek out lower priced alternatives. But what happens when consumer trust is violated due to safety concerns? Or when expectations are not met due to a real or... More »
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What is Techmeme Telling Us?
Submitted 46 days 7 hours ago
A lot of PR people I know – particularly those affiliated with the tech and social media industries – make frequent daily visits to Techmeme. What is Techmeme? Here’s their “ABOUT TECHMEME” blurb: “At this moment, the hottest stories in technology are... More »
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The Ramen Noodle Attraction Factor for Easily-Digestable Content
Submitted 46 days 8 hours ago
Most of us don’t realize the attraction power of two-minute Ramen noodles. So let me explain… You’re hungry. You boil some water while you desperately tear open the packet. The water bubbles away madly as you reach to cut the tastemaker within the two-minute noodle packet. Two... More »
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You Need to Get Out More
Submitted 46 days 18 hours ago
It happens in every company, eventually the internal dynamics become more important than what happens with the customer, what he wants to talk about, what he's thinking about. Often, in fact, we prefer the detached rooms of research to a human contact. Asking while you're eyeball to eyeball, knee... More »
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Obama on Social Media and E-Government: Huh?
Submitted 46 days 18 hours ago
Browsing through President-elect Barack Obama’s technology platform released during his campaign, I notice zero references to “social media,” “Government 2.0″ or “e-government,” the three most-popular terms given to the civic engagement space that social... More »
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The MBT Anti-Shoe Challenge
Submitted 45 days 20 hours ago
Having comfortable shoes is important so I was intrigued recently to find out about MBT, a Swiss company that has made some changes to your typical shoe paradigm by creating the "Anti-shoe." I recently got my hands on a pair and put them to the test to see what they were all about. I have heard... More »
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A ninety second business trip
Submitted 46 days 0 hours ago
Carlos Whittaker is one of the earliest people on my social graph. I was inspired by a video on his blog last week called My Day In 90 Seconds. Earlier this week, I applied the concept to a business trip. Video embedded below. Here's what's happening: Sunday: Left the house at 4:30 am,... More »
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Statistics on Advertising during a Recession
Submitted 46 days 8 hours ago
I think Seth Godin outlined Marketing’s Catch 22 best in his book The Purple Cow - (and I am paraphrasing here) - when times are tough the tendancy is to conserve capital vs. when times are good the tendancy is to not be aggressive. As marketers we are so often faced with the dilemma of having More »
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Future Now's Marketing Optimization Blog
“My Assistant Does My Workouts For Me”
Submitted 46 days 9 hours ago
It’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February. What does February 1st have to do with testing, you might ask? Well, people are great with signing up... More »
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IM’s “Demise” Means SMS, Email More Important Than Ever
Submitted 46 days 11 hours ago
Grumpy British chef Gordon Ramsey is never kind to the restaurants he’s sent to save. One constant theme is his railing against complex food. Time and again, he shouts that simple is best. That adage could probably apply to messaging, marketing and otherwise. The downside to all the... More »
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HubSpot Inbound Internet Marketing Blog
4 Components of a Successful Internet Marketing Strategy
Submitted 46 days 16 hours ago
Most companies start internet marketing by searching for an internet marketing services provider. They may get lucky and find a good one. But most companies are going to end up hiring a firm that only possesses half of what is required to make a client successful. If you'd like to be one of the... More »
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