Free Reality Check Teleseminar
Submitted 48 days 15 hours ago
Join me, Andy Sernovitz, Pam Slim, and Rich Sloan for a Reality Check teleseminar today (11/18/08). 2:00 pm Pacific time. Sign up here. More »
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Blah, blah, blah, blah...
Submitted 48 days 18 hours ago
You hear yourself saying: "First, let me apologize for the lighting. We tried very hard to make the screen brighter, but we failed. Before I start, I want to thank seventeen people by name... Now, on this third slide, we see the dynamic effects of our incendiary marketing strategy... Just a few... More »
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The Only Two Reasons Why You Can’t Succeed With Partnering
Submitted 48 days 5 hours ago
Picture this. There are scores of small businesses in your area. Real businesses with real revenue, employees, and office space. And the owners of these businesses are scared. They don’t know what’s going to happen with the economy. Will it get worse from here? No one knows for sure.... More »
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Future Now's Marketing Optimization Blog
Social Media Is NOT Media
Submitted 48 days 7 hours ago
We’ve hated the name, but loved the medium, all along. It’s social but it’s not media! Bryan wrote in Understanding and Aligning Social Media: “The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense.... More »
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Should Every Outward Facing Employee Have a Web Presence
Submitted 48 days 6 hours ago
In writing up my visit to Gannett, I realized that I was missing something that I wanted: I went to link Jim Lenahan’s name, and then realized that he doesn’t have a blog or any kind of external web presence. I wanted to link Michael Maness, their VP of Innovation, and realized he... More »
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Steve Woodruff: Personal Branding: What's Your Value-Add?
Submitted 48 days 11 hours ago
There's been a bit of buzz in the blogosphere of late about "personal branding" (if you want to catch up on the kerfuffle, kicked off my occasional blogging provocateur Geoff Livingston, you can pick up the thread here and here and here and here and here).I don't think anyone will argue whether... More »
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Don't get fooled again...
Submitted 48 days 6 hours ago
If you think that's a friend of yours on twitter, don't be so sure. If you wonder why your boss sent such an insane email to you, don't be so sure. If you get a chance to invest online, think twice. Don't buy anything from an inbound phone call. That email you sent in confidence... probably won't... More »
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Don’t Count Out Big Media- Yet
Submitted 48 days 12 hours ago
Yesterday, my friend Jim Lenahan from Gannett dragged me and John Stone into the Gannett headquarters in McLean, Virginia to talk to their superstars about a software project we want to do with them. From the moment we got there, however, I found myself awash in pointers that indicate that... More »
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How To Keep SEO Clients
Submitted 47 days 19 hours ago
In "The Art Of The SEO Proposal", we've discussed how to get SEO clients. In this post, we'll look at how to keep them. In most businesses, a high proportion of revenue comes from repeat business. Because it can be a costly process to acquire new clients, it makes sense to spent time nurturing... More »
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Which Social Media Platforms Work Best For Your SEO Efforts?
Submitted 48 days 3 hours ago
Posted by randfishThe SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, I'm curious - which types of social media platforms do you actually get the most direct SEO benefit from? Think classic SEO -... More »
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Involve, Create, Discuss, Promote, Measure - the Social Media Campaign
Submitted 48 days 17 hours ago
Whenever someone asks me about social media marketing, my first question is if that person is immersed in the space. Because without that, all that comes afterwards may as well be Greek to them. Gary Hayes and Laurel Papworth put together a useful visual to help explain how things would progress... More »
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Three Reads
Submitted 48 days 7 hours ago
ONE | The New Yorker visits Snow’s BBQ The best BBQ joint in Texas keeps getting attention. This time, The New Yorker visits. For those needing a refresher on Snow’s BBQ, read this post and watch this video ditty. >> READ MORETWO | A Scarcity of Achievement Malcolm Galdwell recently... More »
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Jason Baer: Find Your ONE THING Before Launching In Social Media
Submitted 48 days 11 hours ago
The history of marketing has been an unending stream of "biggest sale ever," "now with extra raisins," and "easy financing available." The power of social media is that it allows consumers to peek behind the curtain of brands that have historically been stoic, pushy, and unresponsive. Successful...