The Motrin Moms Backlash by the Numbers
Submitted 49 days 10 hours ago
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first glance I... More »
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- Pop Art Blog: Motrin Messes with Mommy-Bloggers and Loses - Scott Vandehey's Blog
- Three Minds On Digital Marketing @ Organic: ThreeMinds Weekly Digest 11.21.08 (Three Minds On Digital ...
- Gooruze latest activity: Gooruze - My take on the Motrin debacle
- jessica lee writes.: jessica lee writes.: Tweet Tweet Tweet.
- The PR Guy: Straight to the Point: The PR Guy: Straight to the Point: My take on the Motrin debacle
- Social Media Snippets: Analyzing the Motrin Moms Ad Social Media Snippets
- Blogrunner > Technology: Motrin Ad Makes Moms Mad - Blogrunner
- Viget Engage : The Marketing Lab: Social Media Marketing Presentation - Women In Technology | Online ...
- DeAndrea Laub: DeAndrea Laub Social Media Uprising
- Social Media Today: The Motrin storm: breathtaking speed and scale
- Marketing Mystic: Despite hype, many enterprises still ambivalent about social media ...
- MVP: Five Assumptions on Social Media and Small Business
- Harv.pl: Motrin studium przypadku | Harv.pl
- small dots: In Short: Listen. small dots
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- Pistachio: Motrin’s Twitter Moment | Pistachio
- Hard Knox Life: A Brand Manager Blog by Dave Knox: Congratulations Motrin. You just proved why every brand needs to ...
- socialmediaBiz.com - RSS: The Motrin Moms Backlash By The Numbers | socialmediaBiz.com
- 1938 Media: Motrin Blog Moms Are Hippy Yentas | 1938 Media
- WebProNews - Twitter: Motrin's Ad Causes Online Backfire | WebProNews
- Written By All Of Us | A Slack Barshinger Blog: Five things we can learn from the Motrin backlash | Written By All ...
- Ted Eytan, MD: The Motrin Moms Backlash by the Numbers | Ted Eytan, MD
- These Digital Times: Could Barnado’s “feral children” advertisement ever become the UK ...
- The 80/20 Rule: How To Prevent A Motrin Mom Disaster | advertising, Because Change ...
- Make it Happen: Hell hath no fury...
- next2friendsblog.com: Motrin’s Social Media Mishap | next2friendsblog.com
- Fryer's Blog in the Mountains: Fryer's Blog in the Mountains: Johnson & Johnson Motrin Opportunity
- The social media revolution (in 15 minutes): links for 2008-11-18 The social media revolution (in 15 minutes)
- People like to share: Motrin update: a brilliant response
- MyMediaMusings: The Motrin Mess, Twitter and FAIL MyMediaMusings
- BuzzBright: BuzzBright Blog Archive Motrin, Moms and Marketing
- NevilleHobson.com: The Motrin storm: breathtaking speed and scale — NevilleHobson.com
- BondBuzz: BondBuzz The Motrin storm: breathtaking speed and scale
- Untitled: links for 2008-11-17
- Joe Budde Jr.: Relationship Media Example: Motrin, A Brand Behind a Wall
- userglue userblog: An Opportunity for Twitter, Recognized as Aching Mothers Band ...
- Insight Buzz: Motrin Wins Social Media Marketing Campaign Of The Year
- Groundswell: The groundswell gives Motrin a headache
- The Monkey Shack: Motrin has a headache
- Guilt by Association Blog: The Best Post Mortem About Motrin Moms and Social Media Guilt by ...
- viralblog » Viral ideas.Trends. Inspiration: The Motrin Case: The Voice Of The Crowd
- Enterprise Social Media: Advice to Motrin: Put the Ad Back Up and LEAD
- Entrepreneur In Training: Motrin jumps into social media head first
- Med 2.0: Motrin Marketing Feels the Pain and the Power of Social Media
- PR Squared: PR Squared: #motrinmoms: When Social Media Attacks
- Adam Gartenberg’s Blog: Adam Gartenberg's Blog
- blogschmog: Design Lessons from the Twitosphere
- Connecting the I's: Wake-up call for communicators not yet tuned in to social media
- amanda.ca: thoughts while on pseudo-vacation
- Jean Terranova: Don't let your company get "Motrined"
& Jeremiah's take @jowyang http://tinyurl.com/5gjapw
RT @PRsarahevans Motrin recap and analysis --- http://tinyurl.com/5gjapw
http://tinyurl.com/5gjapw @jowyang - MotrinMothers. Motrin: Use focus groups!
RT @jowyang: New Blog Post: Wanna see data? The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw. Great stuff, Jeremiah!
Jeremiah Owyang's Social Media lessons to be learned by ad agencies from the Motrin Backlash http://tinyurl.com/5gjapw
The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw
@LizPW Analysis of the Motrin Moms backlash: http://tinyurl.com/5gjapw
Here is an analysis of the #motrinmoms backlash. http://tinyurl.com/5gjapw
@jdalrymple Jeremiah sums up the side I didn't understand here: http://tinyurl.com/5gjapw
I'm late to the #motrinmoms fiasco, but still find it interesting. http://tinyurl.com/5gjapw
@zamees: as a marketing guy, thought you'd be interested in this: http://tinyurl.com/5gjapw
Great post by @jowyang on the data behind the Motrin saga- http://is.gd/7PQF. Only dubious part: no mainstream coverage : http://is.gd/7PRi
Should have done a few focus groups Motrin - Moms Backlash against Motrin - @jowyang - http://is.gd/7PQF
@craig_fots Plenty info & analysis here - http://tinyurl.com/5gjapw
@mmWine The most interesting thing about it is what @jowyang wrote...http://tinyurl.com/5gjapw
RT @ltbeyer @Marc_Meyer Whew! I'm glad I'm not on the lamest blog list! http://tinyurl.com/5gjapw
RT @jowyang: New Blog Post: Wanna see data? The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw (me: best post on this topic)
Sorry about the wrong URL all, here you go: http://tinyurl.com/5gjapw
New Blog Post: Wanna see data? The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw
The Motrin Moms Backlash by the Numbers (http://tinyurl.com/5gjapw) (RT @jowyang)
RT @jowyang New Blog Post: Wanna see data? The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw
Retweeting - @jowyang New Blog Post: Wanna see data? The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw
RT @jowyang The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw
@jowyang excellent 'Lessons learned' summary re Motrin. Fully agree with your points. Discuss in today's FIR. http://tinyurl.com/5gjapw
RT @jowyang Motrin Moms Backlash By the Numbers http://tinyurl.com/5gjapw
The Motrin Moms Backlash by the Numbers http://tinyurl.com/5gjapw
We feel your pain
Submitted 49 days 10 hours ago
That's the current motto of the folks over at Motrin. There's been a ton of buzz the last two days about a botched ad campaign they ran, but this post isn't really about that. It's about being a human being and feeling pain. After running an ad that offended some people, Motrin decided to take it... More »
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- The Cart Blog: MotrinGate
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- The Responsible Marketing Blog: Motrin feels the pain of a social media mommy mob
- The Monkey Shack: Motrin has a headache
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- Read/WriteWeb News: Motrin Bows to Social Media Pressure From Moms - Removes ...
Seth Godin on the Motrin apology http://tinyurl.com/6jwjn8
RT @sethgodintribes I just took some motrin: http://tinyurl.com/6jwjn8
seth godin, if only you worked for Motrin http://tinyurl.com/6jwjn8
We feel your pain http://tinyurl.com/6jwjn8
RT @sethgodintribes: I just took some motrin: http://tinyurl.com/6jwjn8
@jennyberg Here's more about Motrin: http://tinyurl.com/6jwjn8
Love this from Seth Godin on Motrin - http://tinyurl.com/6jwjn8
@davewiner Well it didn't take long for Seth Godin to respond to the Motrin thing: ttp://tinyurl.com/6jwjn8
Motrin removes the ad: http://tinyurl.com/6jwjn8
@chrissandoval See Godin's response to the Motrin debacle: http://tinyurl.com/6jwjn8
Climbing: We feel your pain http://tinyurl.com/6jwjn8
rt: @catmcc Seth Godin says Motrin apology as bad as original ad! http://tinyurl.com/6jwjn8
#motrinmoms http://tinyurl.com/6jwjn8 Seth just blogged about it. hence the increased interest on the web.
Seth Godin has a good point about how Motrin _could_ have responded to the groundswell this weekend. http://is.gd/7S12
Seth talks about motrins response... http://is.gd/7S12 Not a real human response. anti- Relationship Media. An attempt to hold to the past
What a great post from Seth Godin about Motrin http://tinyurl.com/6jwjn8 #motrinmoms
Seth Godin blogging on "The Motrin Twitter Fiasco" (my title). http://tinyurl.com/6jwjn8
Seth Godin talks the Motrin ad & missed opportunity: http://is.gd/7S12
Hungry
Submitted 49 days 19 hours ago
I had lunch (a big lunch) with a college student last week. An hour later, she got up and announced she was going to get a snack. Apparently, she was hungry. By any traditional definition of the word, she wasn’t actually hungry. She didn’t need more fuel to power her through an... More »
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- Can't Stop The Music: Can't Stop The Music: Hungry
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- FreePress Blog: FreePress Blog GR Shared Link - Hungry
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- A Happy Boy - Lizunlong: 饥饿
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- Yostivanich.com: links for 2008-11-18
- LEARN/SERVE/LEAD: Good Article
- jameso@elwood.net: "As discretionary corporate and individual spending contracts ...
- Unreasonable thoughts: Does brand matter?
- Restaurant Marketing Strategies: Hungry
- Life@160: What’s recession proof? Text messages.
- a Hope called tomorrow: how hungry are you?
- Pasticcio from an Eclectic Mind: Really good Seth Godin blog post
- professor k tumblelogs it all: "Marketers taught us this. Marketers taught well-fed consumers to ...
- Danny Gamache's Blog: Wants vs. Needs
- Articles of Interest I Have Found: Seth's Blog: Hungry
- Made from Truth and Lies: Delicious LiveJournal Links for 11-17-2008
- Wes Roberts: ...want/need...OR...need/want?
- The Friday Traffic Report: Being Seth Godin
'Hungry' Seth Godin on Needs and Wants revisited http://tinyurl.com/5evvj7
Reading: "Seth's Blog: Hungry" (http://tinyurl.com/5evvj7)
The difference between wanting and needing. http://tinyurl.com/5evvj7
RT@venturehacks:"Marketers taught us to amplify our wants,since needs aren’t a particularly profitable niche."-Seth Godin, http://is.gd/7P6T
great post here...http://tinyurl.com/5evvj7
Courtesy of Seth Godin - Needs vs Wants and the evil that "marketing" has wrought. http://tinyurl.com/5evvj7
A good read from Seth's blog, on how marketers plays on your health & wealth. http://tinyurl.com/5evvj7
@ErickaAndersen RT - Does the hunger never end? Seriously. http://tinyurl.com/5evvj7
Hungry by Seth Godin .. http://tinyurl.com/5evvj7
interesting article by seth godin...kinda goes along with this week's vox message http://tinyurl.com/5evvj7
thought this blog from seth was really insightful... http://tinyurl.com/5evvj7
http://tinyurl.com/5evvj7 (I don't know that we create the want for technology as much as society does)
Seth Godin piece on want vs. need. Nice quick read http://tinyurl.com/5evvj7.
http://tinyurl.com/5evvj7 marketers are, at the end of the day, douchebags selling us stuff we don't need.
Hungry: http://tinyurl.com/5evvj7
"Marketers taught to us amplify our wants, since needs aren’t a particularly profitable niche for them." - Seth Godin, http://is.gd/7P6T
Right before lunch I found this Seth blog interesting: hungry? http://tinyurl.com/5evvj7
You should need (or want) to read this post. http://tinyurl.com/5evvj7
Great perspective from Seth Godin (as usual) on impact of recession on needs vs. wants. http://tinyurl.com/5evvj7
"We don’t need much of anything, actually, but we want a lot." — Seth Godin http://is.gd/7P6T
seth godin's post this morning about marketing and needs is brilliant http://tinyurl.com/5evvj7
Seth Godin's Blog: Hungry (http://tinyurl.com/5evvj7). I actually believe the effective church is one that converts a "need" to a "want."
Seth Godin & "Creating wants that become needs" http://tinyurl.com/5evvj7
Seth Godin "creating wants that become needs" http://tinyurl.com/5evvj7
@PeterCul - Seth Godin Gets it right... We eat when we're not hungry and "want but don't need" - http://tinyurl.com/5evvj7
"Secular" blog saying what every "Christian" needs (you'll get the pun) to hear. http://tinyurl.com/5evvj7
Changes in Online Publishing & Advertising
Submitted 48 days 20 hours ago
Online Ad Networks in Despair Some ad networks are late with payments and slashing rates. There have been many reports of internet ad networks dying recently, and most of them deserve to because they add no value...they are all hat no cattle. Mary Meeker Web 2.0 Presentation Publishing Based... More »
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- Кайтинг в России: Кайтинг в России: Лучшие в м
- Web Publishing Blog: Advertising revenues slowing down
- Advertising Day: Online Ad Networks in Despair
"Changes in Online Publishing" ... soooooo timely http://tinyurl.com/5on869
Changes in online publishing and advertising. Sites that generate revenue solely from ads are declining sharply. http://is.gd/7Xa7
Currently Browsing: http://tinyurl.com/5on869 - Online Ad Networks in Despair.....
Changes in Online Publishing & Advertising http://tinyurl.com/5on869
how to Changes in Online Publishing & Advertising http://tinyurl.com/5on869
Changes in Online Publishing & Advertising: Online Ad Networks in Despair Some ad networks are late with p.. http://tinyurl.com/5on869
SEO Book posted - Changes in Online Publishing & Advertising http://tinyurl.com/5on869
Changes in Online Publishing & Advertising http://tinyurl.com/5on869
Changes in Online Publishing & Advertising: Online Ad Networks in Despair Some ad networks are late w.. http://tinyurl.com/5on869
How online advertising is changing, not a good time to be ad dependent. http://tinyurl.com/5on869
Are you prepared for Changes in Online Advertising & Publishing? - http://tinyurl.com/5on869.
Currently Browsing: http://tinyurl.com/5on869
Is Blogging Keeping You Poor?
Submitted 49 days 8 hours ago
They’re laughing at us. Did you know that? Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make. We drive ourselves to creative exhaustion... More »
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- Online Money Maker Business: [Copyblogger] Is Blogging Keeping You Poor?
Reading : Is Blogging Keeping You Poor? on Copyblogger http://tinyurl.com/6mrbzn
@Copyblogger has an outstanding solution if you are blogging but still in poverty: http://tinyurl.com/6mrbzn
@Copyblogger might just be the smartest person ever: http://tinyurl.com/6mrbzn
reading @copyblogger: Is Blogging Keeping You Poor? - http://tinyurl.com/6mrbzn
Is Your Do-It-Yourself Work Ethic Really Helping You? http://tinyurl.com/6mrbzn - interesting post.Can be applied to music too.
Is blogging keeping you poor? This is an interesting read. http://tinyurl.com/6mrbzn
Is Blogging Keeping You Poor? http://tinyurl.com/6mrbzn
Somewhere there is a rich, young, internet marketer in his underwear: "Is Blogging Keeping Your Poor?" http://is.gd/7R8m
RT @copyblogger Is Blogging Keeping You Poor? - http://tinyurl.com/6mrbzn
Is Blogging Keeping You Poor? | Copyblogger: They’re laughing at us. Did you know that?
Rig.. http://tinyurl.com/6mrbzn
R/T @incslinger: You MUST read this if you're an independent blogger/publisher: http://tinyurl.com/6mrbzn
Copyblogger post: Is Blogging Keeping You Poor? http://tinyurl.com/6mrbzn Ha Ha, like DUH!
@arielview -- You have to read the post. http://tinyurl.com/6mrbzn It's actually smart ideas.
For @figencakir and @rosedeniz: this http://tinyurl.com/6mrbzn validates our partnership!
I *love* coppyblogger. Great stuff. http://is.gd/7R8m
Copyblogger: Is Blogging Keeping You Poor? Corey: I think being poor is keeping me blogging. http://is.gd/7R8m
Is Blogging Keeping You Poor? - http://tinyurl.com/6mrbzn
Jon Morrow is such a fantastic smartypants. RT @copyblogger Is Blogging Keeping You Poor? - http://tinyurl.com/6mrbzn
Great post @copyblogger http://tinyurl.com/6mrbzn
Everything Is Risky
Submitted 49 days 1 hours ago
Marketing maven Seth Godin once said something along the lines of "safe is risky and risky is safe". While I'm no guru, I'd like to make an addendum to this statement. Everything is risky. But it wasn't always this way. TV once portrayed perfection???fantasy, and radio told us what we thought we... More »
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- Reinseite: Eigentlich kann gar nichts schiefgehen…
- VibeMetrix Blog: Vibemetrix Daily Vibe - No comments, better blogging and risking ...
RT @AmberCadabra - really cool article on risk http://tinyurl.com/62a4ot
Bring on the risk! http://tinyurl.com/62a4ot
Schitterende infografiek: everything is risky. http://tinyurl.com/62a4ot
RT @Armano: OK, it's done. Everything is Risky: http://tinyurl.com/62a4ot - Another Armano Classic!! Great stuff - VISUAL.
Everything Is Risky http://tinyurl.com/62a4ot
Posts like this one are what make @armano such an asskicker. Well, that and the hat of course. http://tinyurl.com/62a4ot
Everything is Risky... http://tinyurl.com/62a4ot
ReT @Armano: @gapingvoid have you read this? Seems relevant to what you just said. http://tinyurl.com/62a4ot | I agree. Everything is risky.
@Armano great post. RT: OK, it's done. Everything is Risky: http://tinyurl.com/62a4ot
Oops. Everything is risky http://is.gd/7XQw So rellax and take risks.
@gapingvoid have you read this? Seems relevant to what you just said. http://tinyur