The top news and views on what's new and interesting in digital marketing for Nov 17, 2008

Web Strategy by Jeremiah

The Motrin Moms Backlash by the Numbers

Submitted 49 days 10 hours ago
If you weren’t following what was happening online this weekend (yes, yes, ok you’ve got a life) there was a Groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube. I’m not a mom, so at first glance I... More »

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Seth Godin's Blog

We feel your pain

Submitted 49 days 10 hours ago
That's the current motto of the folks over at Motrin. There's been a ton of buzz the last two days about a botched ad campaign they ran, but this post isn't really about that. It's about being a human being and feeling pain. After running an ad that offended some people, Motrin decided to take it... More »

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Seth Godin's Blog

Hungry

Submitted 49 days 19 hours ago
I had lunch (a big lunch) with a college student last week. An hour later, she got up and announced she was going to get a snack. Apparently, she was hungry. By any traditional definition of the word, she wasn’t actually hungry. She didn’t need more fuel to power her through an... More »

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SEO Book.com

Changes in Online Publishing & Advertising

Submitted 48 days 20 hours ago
Online Ad Networks in Despair Some ad networks are late with payments and slashing rates. There have been many reports of internet ad networks dying recently, and most of them deserve to because they add no value...they are all hat no cattle. Mary Meeker Web 2.0 Presentation Publishing Based... More »

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Copyblogger

Is Blogging Keeping You Poor?

Submitted 49 days 8 hours ago
They’re laughing at us. Did you know that? Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make. We drive ourselves to creative exhaustion... More »

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Logic+Emotion

Everything Is Risky

Submitted 49 days 1 hours ago
Marketing maven Seth Godin once said something along the lines of "safe is risky and risky is safe". While I'm no guru, I'd like to make an addendum to this statement. Everything is risky. But it wasn't always this way. TV once portrayed perfection???fantasy, and radio told us what we thought we... More »

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