The number one secret of the great blogs
Submitted 52 days 17 hours ago
Every one of them leads a tribe. Boingboing readers recognize each other at conferences. We use the same shorthand, we recognize the same memes. Huffingtonpost editors don't try to reach everyone. Instead, they are hosting a digital cocktail party for invited guests that have something in common.... More »
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Shut Up- You’re Helping the Customer!
Submitted 52 days 3 hours ago
Imagine your company is a Fortune 500 company that sells a product, an expensive product, the kind of thing that makes an Mercedes look like a value meal. And imagine that your company is making a huge investment in a direct mail piece. This kind of effort will cost a lot, but it will More »
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The Sweet, Funny Smell of Coffee
Submitted 52 days 9 hours ago
This is a slightly off-format entry, I have to admit. It's not a redesign, it's not about a logo, and it's not quite about packaging, at least not mass consumer packaging. But it is about branding at a relatively micro level, which may speak more directly to the kinds of clients the majority of... More »
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Why Strategic Collaboration is the Secret to 21st Century Success
Submitted 52 days 10 hours ago
There are plenty of ways to succeed online, and plenty of advice for making it happen. But what’s the one thing that every successful entrepreneur can fall back on? If I had to reduce my recipe for success to just three ingredients, this is what those three would be: Content Copywriting... More »
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Word of Mouth Marketing vs Search: When Top Google Rankings Are Worthless
Submitted 52 days 0 hours ago
As an SEO professional it is easy to over-estimate the value of top search engine rankings. After all, we sell traffic and rankings. In some cases (thin affiliate sites, for instance) good SEO is the difference between a website worth $34 dollars and $34 million dollars, but for many service... More »
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Washington State Sues SEO Company Visible.net
Submitted 52 days 15 hours ago
Posted by Sarah Bird, EsquireMay It Please the Mozzers, The Washington State Attorney General announced in a press release yesterday that it was suing a Redmond-based SEO company, Visible.net. According to the Complaint, Visible also does business under the name WebMarketingSource.com,... More »
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Connect with Others
Submitted 52 days 10 hours ago
We’re seeing more news stories of layoffs hitting many industries –esp tech. I encourage you to build your network before you need it. First start by connecting with folks in the Web Strategy Facebook group there are 8688 members that are web decision makers, join in the discussions,... More »
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Beth Harte: The Social Media Release from a Marketer’s Perspective
Submitted 52 days 9 hours ago
There’s been a lot of buzz around the social media release (SMR) lately and since it’s an upheaval and departure from a 100-year old tradition, I thought I’d share my experience with utilizing an SMR (or a variation of one) sprinkled with a few opinions for good measure. The SMR... More »
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