The top news and views on what's new and interesting in digital marketing for Nov 11, 2008

SEO Book.com

Is Social Media Marketing A Waste Of Time?

Submitted 55 days 1 hours ago
Social media is the next big thing! No, it's the big thing! It is here, now, and it is big! Let's face it, if you're not aboard the cluetrain to social media marketing city, you're sitting on that station alone! A pity, then, that social media traffic is so often worthless. Worthless? Let's look... More »

20 Discussing    28 Bookmarking   

Chris Brogan

How I Use Twitter at Volume

Submitted 54 days 24 hours ago
A recurring question I get from Twitter users shortly after I follow them back is, “How can you follow xx,000 people?” (the number on November 11th is 16,928, with 19528 following me.) It’s not easy. Twitter, for most people, is the chance to engage with like-minded people, or... More »

12 Discussing    84 Bookmarking   

Web Ink Now

Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"

Submitted 55 days 8 hours ago
During my keynote presentation kicking off the Inbound Marketing Summit, Brian Halligan, HubSpot CEO asked me "the ultimate question." A version of this question is asked at almost every one of the 60 or so keynotes I deliver each year. Frequently it is the very first question asked. The question... More »

9 Discussing    14 Bookmarking   

Future Now's Marketing Optimization Blog

Bridging the Psychic Pain Gap

Submitted 55 days 11 hours ago
When people are confident of their next paycheck, they have a predisposition to buy most of their “because I want it” items that are within financial reach (and maybe even just out of reach as well – hence the credit card). That’s because their psychic pain threshold for... More »

4 Discussing    1 Bookmarking   

Web Strategy by Jeremiah

Colorado’s Technology Corridor, A Well Kept Secret

Submitted 55 days 12 hours ago
Above Video: Come join me on my “walk through” videos (see others) to meet Boulder’s tech community. I took the day off from work yesterday, and did some sight seeing of the Rockies (thanks to long term friend Kit who was one of the organizers of the Thin Air Summit) and had an... More »

4 Discussing    9 Bookmarking   

Six Pixels of Separation

Digital Is The Great Disrupter

Submitted 55 days 2 hours ago
Whenever an industry shifts from physical products to digital ones, that's when the real trouble for the traditional players starts. Think about the music industry, the film industry (both camera and movies), the publishing industry and the list goes on. Whenever the final products shifts from... More »

3 Discussing    1 Bookmarking   

Logic+Emotion

What's On Your WOM List?

Submitted 55 days 5 hours ago
I'm off to participate at the WOMMA Summit (Word of Mouth Marketing Association) and it's got me thinking about what word of mouth is in the first place. In a simplistic kind of way, I like to think that word of mouth is essentially something that makes us want to tell others about it. Here's a... More »

3 Discussing    Bookmarking